Privacy Policy

Privacy Policy for Darlene Thorne, LLC.

Last updated: August 29, 2026

This Privacy Policy explains how Darlene Thorne, LLC (“Company”, “we”, “us”, or “our”) collect, uses, discloses, retains, and protects your personal information when you use our website (https://darlenethorne.com), services, memberships, events, programs, digital products, and related offerings (collectively, the "Services").  It also explains the privacy choices and rights that may be available to you.

We process personal informatioin in accordance with laws that apply to our activities and to the individual involved. Depending on the circumstances, these may include U.S. federal and state privacy and communications laws, the California Consumer Privacy Actas ameded ("CCPA"), other applicable U.S. comprehensive privacy laws, Canada's Personal Information Protection and Electtronic Documents Act ("PIPEDA") and applicable provicial laws, the UK GDPR, and Data Protection Act 2018, and the EU General Data Protection Regulation ("GDPR"). A law applies only when its jurisdictional and business coverage requirements are met.

Contact Information

Email: [email protected]

Address:  207 West Millbrook, Raleigh, NC 27609, United States

Phone919-739-3438


Privacy Contact: [email protected]. Unless Darlene Thorne, LLC formally appoints a Data Protection Officer ("DPO") because one is required by applicable law, this address serves as our privacy contact and does not represent that a statutory DPO has been appointed.

For data subjects in the European Union or the United Kingdom the Privacy Officer (DPO) is reachable at:  [email protected]

1. Data We Collect

The categories of personal information we collect depend on how you interact with us and may include the following:

Information You Provide Directly

  • Contact and account information, such as your name, email address, telephone number, and mailing address, login information, and membership or account status.

  • Purchase, transaction, and billing information. Payment card details are generally processed by third-party payment processors, and we generally receive transaction confirmation rather than full card numbers.

  • Information you provide through registrations, forms, purchases, surveys, support requests, event participation, coaching or program interactions, and other communications with us.

  • Marketing preferences, including newsletter or email-marketing preferences.

  • SMS/text messaging information, including a mobile number and any consent or preference information associated with messaging.

Information Collect Automatically

When you use the Website, we or service providers supporting the Website may collect technical or usage information, such as:

  • Usage Details: including pages viewed, links clicked, referring pages, session activity, and similar interaction data.

  • Device and network information: including IP address, browser type, operating system, device identifiers, and mobile-network informaton.

  • Approximate location derived from an IP address.

  • Cookie, local-storage, and similar technology information used for essential functionality and, if enabled, analytics or advertising as described in Section 6.

Information from Third Parties:

We may receive information about you from third parties that help us operate the Services, including:

  • Payment Processors: which may provide payment status, transaction identifers, and related purchase information.

  • Social Media Platforms: When you interact with our pages, posts, or content through those platforms.

  • Wesite, CRM, email, SMS, hosting, customer-support, and other service providers acting on our behalf.

  • Analytics or advertising providers: if those tools are enabled, subject to the consent and disclosure requirements described in this Policy.

2. How We Use Your Information

We may use personal information for the following purposes:

  • To Provide and Maintain Services: To operate and deliver the products, services, memberships, events programs, digital products, accounts, and subscriptions you request.and features you request.

  • Process Transactions: To process purchases, maintain transaction records, address billing matters, and prevent payment fraud.

  • To Communicate with You: To send you transactional communications, account or event updates, respond to inquiries, and provide customer support.

  • Marketing and Promotions (with consent where required): To send email or SMS marketing when permitted by law and consistent with your consent or preferences. Commercial email is managed in accordance with CAN-SPAM and other applicable rules.

  • Personalization: Where enabled and permitted, to personalize content or recommendations and improve your experience.

  • Analytics and Improvement: Where analytics tools are enabled, to understand Website use, troubleshoot issues, improve functionality, and develop or improve offerings.

  • For Security and Fraud Prevention and Abuse Preventions: To protect the Website, accounts, systems, and users; preventmisuse; and enforce our Terms and Conditions.

  • For Legal Compliance: To comply with legal obligations, respond to lawful requests, maintain required records, establish or defend legal claims, and enforce our rights, and resolve disputes.

  • For A2P 10DLC and Messaging Compliance: To document messaging consent, maintain opt-in and opt-out records, manage suppressionm preferences,support message delivery, and comply with applicable law, carrier requirements, and messaging-platform rules.

  • Sensitive Information: We do not seek sensitive personal information unless it is reasonably necessary for a specific interaction or you choose to provide it. If sensitive information is processed, we use it only for an appropriate purpose and under a lawful basis, including explicit consent where required.

3.    How We Disclose Personal Information
We may disclose personal information third parties in the following circumstances:

  • Service Providers: To vendors tht perform services on our behalf, such as payment processing, Website and CRM hosting, email delivery, SMS messaging, customer support, security, and, if enabled, analytics or advertising measurement. We require service providers to handle informatiom for authorized purposes amnd subject to appropriate contractual or legal restrictions.

  • Legal and Safety Purposes: When required by law, subpoena, court order, or other legal process, or when reasonably necessary to protect rights, property, security, users, or the public.

  • Business Transfers: In connection with a merger, acquisition, restructuring, financing, bankruptcy, sale of assets, or similar business transaction, subject to applicable legal requirements.

  • With Your Direction or Consent: When you direct us to disclose information or provide consent for a specific disclosure.

  • Aggregated or De-identified Information: We may use or disclose information that has been aggregated or de-identified so that it cannot reasonably be linked to an individual, subject to applicable law.

  • Sale and Sharing: We do not sell personal information for money. If we engage in an activity that is treated as a "sale", "sharing", or targeted advertising under an applicable U>S> state privacy law, we will provide the notice and opt-out mechanism required by law.

  • International Processing: Some service providers may process information in countries other than the country where you live. Where cross-border transfer rules apply, we use a lawful transfer mechanism or other appropriate safeguard, such as approved by contractual clauses, where required.

4. SMS/Text Messaging Privacy and A2P 10DLC

Separate, Affirmative, Consent. Providing a telephone number by itself does not constitute consent to receive recurring SMS or marketing messages. When SMS consent is collected through a form, the messagnig consent is presented as a separate, affirmative choice, is not preselected, and is not required as a condition of purchase or access to unrelated services. Consent applies to the messaging program or campaign described at the point of opt-in.

SMS Information We Use. We may process your mobile number, opt-in method, consent date and time, consent source, messaging category or campaign, registration or account information, delivery status, messaging history, opt-out status, and related records to send requested messages, document consent, honor opt-outs, troubleshoot delivery, prevent abuse, and comply with law and carrier or platform requirements.

No Third-Party Marketing Use of Mobile Information or SMS Consent. Mobile information, including mobile numbers, SMS opt-in records, and consent to receive text messages, is not sold or disclosed to third parties or affiliates for their independent marketing or promotional purposes. We may disclose this information to service providers acting on our behalf to provide or support the messaging program—such as our SMS platform, telecommunications providers, CRM/hosting providers involved in message delivery, or customer-support providers—or when disclosure is required by law.

SMS Consent Carve-Out. The disclosure categories described elsewhere in this Privacy Policy do not authorize the sale or disclosure of text-messaging originator opt-in data and consent for third-party or affiliate marketing. Messaging vendors may process messaging data only as reasonably necessary to transmit, store, secure, troubleshoot, or support the messaging service on our behalf.

Message Frequency and Charges. Message frequency varies depending on the program or interaction. Message and data rates may apply according to your mobile carrier and plan.

Opt-Out and Help. Reply STOP to a message to opt out of that messaging program, or reply HELP for assistance. We also honor other reasonable requests to revoke consent as required by applicable law. You may contact [email protected] or 919-739-3438 for assistance. We maintain opt-out and suppression records as needed to honor your preferences and demonstrate compliance.

SMS Terms: Additional messaging terms are available at https://darlenethorne.com/terms-and-conditions. Consent to receive text messages is not a condition of purchase.

5. Privacy Rights and Choices

Depending on where you live, the law that applies, and whether we are subject to that law, you may have rights concerning your personal information. These rights may include:

  • Accessing or obtaining a copy of personal information we maintain about you.

  • Correcting inaccurate personal information.

  • Requesting deletion or erasure, subject to legal exceptions.

  • Requesting restriction of, or objecting to, certain processing where applicable.

  • Withdrawing consent for processing that is based on consent; withdrawal does not affect processing that was lawful before withdrawal.

  • Receiving certain information in a portable format where applicable.

  • Opting out of the sale or sharing of personal information, targeted advertising, or certain profiling where an applicable law provides that right.

  • Appealing certain privacy-request decisions where an applicable state law provides an appeal right.

  • Lodging a complaint with a competent privacy or data-protection authority where applicable.

  • Receiving non-discriminatory treatment for exercising applicable privacy rights.

  EU/EEA and UK

Where the GDPR or UK GDPR applies, our lawful bases may include performance of a contract, compliance with legal obligations, our legitimate interests where those interests are not overridden by your rights, and consent where required. You may have rights of access, rectification, erasure, restriction, objection, portability, withdrawal of consent, and complaint to a supervisory authority. Where international transfer safeguards are required, we use an approved transfer mechanism, such as EU Standard Contractual Clauses and, where applicable, a UK transfer mechanism.

California and Other U.S. States

If we are subject to the CCPA or another applicable U.S. state comprehensive privacy law, residents may have rights to know or access, delete, correct, opt out of sale/sharing or targeted advertising, limit certain uses of sensitive personal information, obtain portability, appeal a decision, and receive non-discriminatory treatment, as provided by the applicable law. The CCPA is the California Consumer Privacy Act as amended; the CPRA amended the CCPA rather than creating a separate privacy law.

Global Privacy Control and Other Opt-Out Preference Signals. If our processing is subject to a law that requires recognition of a legally valid browser-based opt-out preference signal, such as Global Privacy Control (“GPC”), we will honor that signal as required for the processing covered by the law.

Do Not Track. Some browsers offer a “Do Not Track” (“DNT”) signal. Because there is no uniform industry standard for DNT, our Website does not treat DNT as a universal opt-out unless applicable law requires a particular response. This is separate from legally recognized opt-out preference signals such as GPC.

Canada

Where PIPEDA or an applicable Canadian provincial privacy law applies, you may have rights to request access to or correction of personal information and to withdraw consent for certain processing, subject to legal limitations. Quebec residents may also have rights under Quebec’s privacy legislation as modernized by Law 25 (formerly Bill 64).

How to Exercise Your Rights

To submit a privacy request, contact us using any of the following methods:

  • Email: [email protected]

  • Mail: Darlene Thorne, LLC, 207 West Millbrook, Raleigh, NC 27609, U.S.

  • Phone: 919-739-3438

We may need to verify your identity, authority, or residency before completing a request. We will respond within the timeframe required by applicable law. If an applicable law gives you a right to appeal a denial, you may submit the appeal to [email protected]. If the appeal is denied, we will provide any further information required by applicable law about contacting the relevant regulator or Attorney General.

6. Cookies, Analytics, Advertising, and Google Services

The Website may use cookies, local storage, or similar technologies that are necessary to provide core functionality. Non-essential analytics or advertising technologies should be activated only when configured for the Website and, where applicable law requires it, after the required notice or consent has been provided.

Essential Technologies. These technologies may support functions such as security, account access, form submission, shopping or checkout functions, session management, and user preferences.

Analytics and Performance. If analytics tools are enabled, they may collect information about Website use so we can understand performance and improve our Services.

Advertising and Measurement. If advertising, remarketing, pixels, or conversion-measurement technologies are enabled, they may be used to measure campaigns or deliver relevant content, subject to applicable notice, consent, and opt-out requirements.

Google Services. If Google Analytics 4, Google Ads, or related Google measurement or advertising tools are enabled, we will disclose the applicable use and configure consent controls as required. For users in the EEA, UK, and Switzerland where Google’s EU User Consent Policy applies, this may include obtaining legally valid consent where required, providing a method to revoke consent, retaining consent records where applicable, and transmitting appropriate consent signals to Google through Consent Mode or another supported mechanism. If a Google product requires a certified consent-management platform for a particular use case, we will use one as required by that product.

Cookie Choices. Where required, we will provide a cookie banner, preference center, or other mechanism that allows you to accept, decline, or manage non-essential technologies. You can also use browser controls to manage cookies; disabling some technologies may affect Website functionality.

If our use of cookies or tracking technologies materially changes, we will update this Privacy Policy and the Website's consent controls as appropriate.

7. Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, acquisition, use, alteration, disclosure, or destruction. Depending on the systems involved, safeguards may include secure data transmission, access controls, authentication, account-security measures, vendor-management practices, and security updates. No security method or system is completely secure, so we cannot guarantee absolute security.

8. Data Retention

We retain personal information for as long as reasonably necessary for the purposes for which it was collected, including providing the Services, maintaining business and transaction records, honoring communication preferences and opt-outs, resolving disputes, enforcing agreements, and satisfying legal, tax, accounting, security, or reporting requirements. In determining retention periods, we consider the nature and sensitivity of the information, the purposes of processing, risk of harm from unauthorized use or disclosure, operational needs, and applicable legal requirements.

9. Automated Decision-Making and AI Use

We do not currently use solely automated decision-making or AI profiling to make decisions about individuals that produce legal or similarly significant effects. We may use AI-assisted tools for administrative, content, customer-support, or workflow purposes. If our practices materially change and an applicable privacy law requires notice, risk assessment, access, opt-out, or other safeguards for automated decision-making or profiling, we will provide those protections as required.

10. Children's Privacy
The Website and Services are not directed to children under 13, and we do not knowingly collect personal information online from children under 13 without the verifiable parental consent required by the Children’s Online Privacy Protection Act (“COPPA”) when COPPA applies. If we learn that we collected personal information from a child under 13 in violation of applicable law, we will take appropriate steps to delete it.

If you believe a child has provided personal information to us in circumstances that require parental consent, contact us at 919-739-3438 or [email protected]. Additional protections for minors, including restrictions on sale, sharing, or targeted advertising, will be applied where required by applicable state or other law.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, services, legal requirements, or compliance obligations. We will post the updated version with a revised “Last updated” date. If applicable law requires additional notice or consent for a material change, we will provide it.

12. Contact Details

If you have questions, privacy requests, or concerns about this Privacy Policy or our handling of personal information, contact us:

Email: [email protected]

Address: 207 West Millbrook, Raleigh, NC 27609, United States

Phone: 919-739-3438

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